Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024),[1] it is the largest sporting goods retailer in the world.[4][5] The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores. The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000 m2 in size.[6] Decathlon Group markets its products under more than 20 brands.[7] The company employs about 101,000 staff (2024). [